TSWC Prelaunch
The founder deck is in motion. The storefront is next.
The Sh*t We Carry is a physical card game for honest adult conversation. Start funny. Get real if the room is ready. Pass anytime.
Use the form to raise your hand for the first public drop.
Current State
Proof ordered
The first physical copy is already on the way for print and packaging review.
Storefront not live yet
Public sales open only after the proof passes and The Game Crafter waiting window clears.
Website is doing its job now
Product framing, founder-drop interest, and group demand are live before checkout is.
What It Is
A card game built for the conversations people usually dodge.
This is not a self-help worksheet and not a therapy product. It is a deck for adults who want more honesty, more room to pass, and more structure than a room usually gives itself.
Why it lands
It starts lighter than most vulnerable-conversation tools, then only goes deeper if the room is actually ready.
What stays visible
Pass, pause, help, just hear me, and heavy-card choice are part of play, not hidden in a disclaimer.
Who it is for
Trusted friends, chosen family, roommates, couples, cohorts, and small groups that want a real conversation without forcing disclosure.
Boundary line
For adults 18+. Not therapy, coaching, treatment, diagnosis, crisis support, or a substitute for professional care.
How It Works
The deck gives the room structure without taking over the room.
A prompt gets drawn. A person answers or uses an action card. If they answer, other players respond with cleaner language than advice, fixing, or performance.
Prompt cards
The questions that move the table from light to real without pretending every room wants the same depth.
Response cards
Simple language for reflecting, validating, supporting, and staying with someone without fixing them.
Action cards
Player-owned tools like pass, time out, help me out, freestyle, and just hear me.
System cards
How to play, how to pace the room, and how to keep choice visible when the room gets heavier.
Prompt Arc
- Funny Shit to warm the room up without forcing disclosure.
- Good Shit and Real Shit to move toward honesty at a human pace.
- Heavy Shit only if the room clearly opts in.
- Resilient Shit to land the room before people leave.
What makes it safer
Passing is always valid. Nobody has to explain why.
Heavy cards are optional and require a clear yes from the whole room.
The deck uses response structure so the room does not default to fixing, preaching, or hijacking.
Groups
There is already a path for group and organization use.
The first storefront is not the whole strategy. Direct group and organization conversations can start now while the public buy link is still waiting on proof and publishing.
Need it for a room you already hold?
Use the group inquiry path if you are thinking about school use, workplace use, facilitated rooms, pilot groups, or multi-deck orders.
For schools, veteran groups, community rooms, teams, and facilitators.
Launch Path
The next switch is simple.
This page is already doing the prelaunch job. Once the proof passes and the storefront can go live, the primary CTA flips from updates to purchase.
Step 01
Proof copy ordered and site updated while The Game Crafter publish window runs.
Step 02
Physical deck gets inspected for print quality, trim, box fit, and whether the proof shell packaging needs revision.
Step 03
If the proof passes and the waiting window clears, the storefront CTA flips to a live buy link.
Step 04
Group and organization inquiries stay routed through Omar directly.
What changes later
When the deck is ready for public sale, the page does not need a rebuild. The buy state is already planned here: add the live product link, verify the proof, and switch the primary button.
Founder Drop
If you want the first public release, say so now.
The deck is already in proof. The site is ready to capture interest before the storefront opens.